PPC Cube Simplifying Amazon Advertising
We PPC Cube is one of the best Amazon PPC Ads agency and we help you to increase sales with controlled ACOS.
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Services
Amazon PPC Management:
We manage all types of Amazon ads which include, Sponsored Products, Sponsored Brands, Sponsored Display, and Video ads.
Keyword Research & Ranking
Keyword research is the priority when we start working on any product. We do keyword research using brand analytics, Helium 10, and search term reports. We divide the keywords based on search volume, long tail, branded, generic, and competition. We also prepare a negative keyword list to add to the campaigns.
Amazon SEO & Listing Optimization
After doing the keyword research we optimize the listings and add relevant keywords to the title, bullet points, description, A+ content, and backend keywords.
A+ Content, Brand store & Amazon Posts
We all know how important Amazon+ content / EBC Content and Brand Stores are. Good A+ listing helps to improve conversion rate and with a brand store, we can maximize the brand traffic and increase sales. Amazon posts are free now and it has multiple placements that drive free traffic.
Customized & Unique Growth Plan
We all know that no single strategy works for all products and brands. Once we do the amazon account and listing audit we create a custom and unique strategy for every business and utilize all types of ad types like; Sponsored Products, Sponsored Brands, Sponsored Displays, video ads, defensive ads, aggressive ads to target competition, re-marketing ads to reach to the right buyers.
Amazon External Traffic
Drive the external traffic on your Amazon listing using Google, Facebook, and Instagram using Amazon attribution. This will help to get external visibility.
Our Roadmap to Onboard a Client
1. Amazon Ad Account Audit
We analyze your current Amazon advertising performance to understand the current ad setup, ad structure,
ACOS, CPC, CTR, conversion rate, competition, all ad types spend, and sales share. Our Amazon PPC team also checks thepossibility to scale the campaigns and reduce the ACOS.
2. Amazon Listing Audit
To make Amazon ads successful we need the best listing that can help to get more conversions. No one wants
to buy a product whose listing doesn’t look good and has poor reviews and is not optimized properly. We do the listing audit and
check the title, bullet points, description, images, A+ content, reviews, and backend keywords and improve it accordingly.
3. Plan of Action
We all know that there is no single strategy that works for all the products and brands. Once we do the amazon account and listing audit we create a custom and unique strategy for every business and utilize all types of ad types like; Sponsored Products, Sponsored Brands, Sponsored Display, video ads, defensive ads, aggressive ads to target competition, remarketing ads to reach to the right buyers.
4. Discuss Strategy with Client
Once we do the account and listing audit and create a unique strategy, we do a call with
you(the client) to discuss the strategy and working plan so that you are aware of where your money is being spent.
5. Amazon Campaign Setup
After discussing the strategy and plan of action, our Amazon advertising management team go through your
account and restructure the campaigns as per the clean naming structure. We launch new campaigns using different ad types and optimize the ads that are required to bring ACOS down and increase revenue. Our focus is to rank on main category keywords to increase organic sales percentage and decrease TACOS/BACOs and achieve your goals.
6. Amazon Ad Optimization
After the new campaign launch and account restructure we optimize the ads at regular intervals to
maximize sales and conversions. Optimization includes bidding optimization, search term optimization, keyword and ASIN negation based on relevancy and conversion rate. We do search term harvesting to launch new ads using search term keywords and ASINs.
7. Dedicated Account Manager
Our highly trained and dedicated account manager will keep you and everyone connected in
your growth journey and working towards your goals. They will be working on your account and solving the problem
immediately.
8. Reports & Updates
We provide a weekly and bi-monthly report, and we create a custom report on the account level, and
product-level to monitor the performance and let you know where we are spending the money. We include all the possible
report types like, ad spend, sales, orders, CTR, CPC, CVR, ACOS, BACOS, and many more metrics to update you on weekly
basis. You will also have monthly or bi-monthly calls with your account manager to discuss the account’s performance and
growth to achieve the desired goals.
Amazon Campaign type
Our Plan to Manage Account and Grow Revenue
| Daily Activity |
| Amazon ACOs & TACOS/BACOS Monitoring |
| Amazon Budget Check |
| Amazon Bid Check |
| Amazon Deals & Coupons Check |
| Competition Price Monitoring |
| Weekly Activity |
| Amazon Weekly Advertising Optimization |
| Amazon Weekly Negative Keyword Harvesting |
| Amazon Weekly Postive ASIN and Keyword Harvesting |
| Amazon Weekly New Campaign Creation if Required |
| Weekly Calls with Clinet to Discuss Further Goals |
| Weekly Organic Ranking Focus |
| Weekly Advertising Report Analysis |
| Focus on Slow Moving SKUs |
| Focus on Fast Moving SKUs |
| Create a Strategy to Improve the Sales Velocity of Slow Moving items |
| Monitor and Plan Deals |
| Monthly Activity |
| Discuss Monthly Goals with Client |
| Monthly Advertising Optimization |
| Monthly Negative Keyword Harvesting |
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Monthly positive ASIN and Keyword Harvesting
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Monthly New Campaign Creation if Required
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Monthly Calls with Client to Discuss Further Goals
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| Monthly Organic Ranking Focus |
| Monthly Advertising Report Analysis |
| Amazon A/B Testing with Ad Copies |
| Seasonality Check |
| Month-on-Month Revenue Progress Check |
| Focus on Slow-Moving SKUs |
| Focus on Fast-Moving SKUs |
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Create a Strategy to Improve the Sales Velocity of Slow Moving Items
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Testimonials
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